Marketing campaign Highlight: Driving Demand with Advertising and marketing Velocity Central and Person Safety Marketing campaign

Advertising and marketing Velocity Central (MVC) is Cisco’s data-driven demand technology platform created by entrepreneurs for entrepreneurs. Our companions use MVC to study, construct their model, launch campaigns, observe outcomes and turn into world-class entrepreneurs.

For the previous decade, MVC has supplied our associate advertising professionals with curated campaigns for at this time’s largest alternatives. This month’s highlight marketing campaign is on finish person safety with Cisco Person Safety Suite.

The Person Safety Problem

One of many foremost challenges going through organizations at this time is identity-based assaults. Dangerous actors are utilizing a variety of strategies, from phishing and social engineering to produce chain assaults, enterprise e mail compromise, and extra. For a lot of of those assaults, it might take a cybersecurity professional to identify the pink flags. This has turn into a significant downside for organizations. Talos, Cisco’s Menace Intelligence Group, discovered that 80% of breaches had been attributable to focusing on customers.

Person Safety is a sizzling matter, and one many safety consumers have been grappling with. Every time a brand new risk emerges, a brand new resolution involves the market to guard in opposition to that risk. In truth, massive enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations wish to simplify.

That is the place Cisco, together with our companions, can present a holistic strategy to defending customers.

Cisco has investigated and researched this downside and once we requested safety consumers what their prime concern is, they stated time and again that product complexity is the basis of the problem. So quite than proceed the vendor-by-vendor strategy, we requested if these similar consumers would take into account a collection to avoid wasting time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.

With the Cisco Person Safety Suite, we provide a brand new strategy to defending customers and solely Cisco has the dimensions and community to tell our merchandise to raised shield our prospects. With over 300,000 prospects and over 550 billion safety occasions per day, we see so much. We’re utilizing this data to raised shield our customers so we all know which malicious websites we must always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.

Cisco Person Safety Suite

The Cisco Person Safety Suite gives a simplified, built-in person expertise. Person safety gives higher efficacy by an built-in roadmap, complete safety, and incorporates AI to remodel administration and safe outcomes.

Merchandise work collectively and supply prospects with:

• Higher experiences: allows your prospects to be productive at their job with safe, seamless entry to all sources
• Higher economics: Work with one vendor to supply the breadth of options to guard your customers – which means one contact, one contract, and one renewal.
• Higher efficacy: enhance your prospects’ safety posture, decrease their dangers, and hold their delicate data secure.

Cisco Person Safety Suite gives our companions with:

• Consolidating cybersecurity options below one vendor to simplify subscription administration for companions
• Increasing the chance into an Enterprise Settlement (EA), making it rather more tough for aggressive safety suppliers to displace incumbency
• Collaborating with our prospects as a trusted advisor and help prospects on their person safety journey
• Bettering effectivity and saving prospects cash, whereas offering a priceless enterprise end result

Drive demand and pipeline with Advertising and marketing Velocity Central

Do you know that companions who use Advertising and marketing Velocity Central (MVC) generate 4 occasions extra pipeline than those that don’t? As a profit for being a Cisco registered associate, you may generate extra pipeline and bookings by activating the Person Safety marketing campaign on Advertising and marketing Velocity Central.

MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e mail and social copy, photographs, logos, and shareable content material to drive buyer engagement.

To optimize your advertising campaigns, MVC additionally gives providers akin to:

• Co-branding: present your credibility by downloading and utilizing your Cisco partnership emblem by emblem builder
• Customization: set your self aside by choosing a ready-to-go marketing campaign, edit it and select from the numerous photographs in our library
• Account-Primarily based Concentrating on: add and handle your checklist of contacts in a single single place whereas monitoring marketing campaign engagement through a lead-scoring methodology
• Full-Service Actions: rent a third-party advertising company that will help you acquire even higher outcomes and use your Cisco advertising funds, or your individual funds

Get began now

Be taught extra in regards to the Cisco Person Safety Suite by watching the overview video on Advertising and marketing Velocity Studying

Go to MVC to start constructing your Person Safety marketing campaign utilizing our step-by-step information.

Extra sources:

Frustrate Attackers, Not Customers At-A-Look

Cisco Person Safety Suite

Weblog – Social Engineering 201: How the Person Safety Suite Safeguards Organizations

We’d love to listen to what you suppose. Ask a Query, Remark Under, and Keep Linked with #CiscoPartners on social!

Cisco Companions Fb  |  @CiscoPartners X/Twitter  |  Cisco Companions LinkedIn

Share: