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Chat and group platform Discord has introduced plans to refocus on gaming with a brand new redesign. The corporate will rework key options like group messages, voice chats, video calls, and extra as part of the platform’s new look.
“After taking inventory of the world now that the pandemic is essentially behind us, and studying instantly from you about how Discord will be much more helpful, we’ve acknowledged the necessity to slender our focus from broadly being a community-centric chat app to being a spot that helps individuals deepen their friendships round video games and shared pursuits,” mentioned CEO Jason Citron in a weblog put up.
Whereas gaming has at all times been core to the corporate’s roots, the corporate is leaning into the wants of its largely gaming viewers. Of Discord’s 200 million month-to-month lively customers, over 90% play video games.
Within the quick time period, Discord plans to enhance the velocity, reliability and performance of its app throughout PC, consoles (PlayStation and Xbox) and cell.
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Along with technical enhancements, the corporate additionally desires to maintain avid gamers engaged after play classes finish. Discord has developed and launched mini-games and different actions itself, but it surely plans to open up the platform to different third-party builders. Discord’s Embedded App SDK will launch quickly, permitting third-party devs to convey video games to market on the platform. For extra conventional sport builders, the platform additionally launched Quests to encourage gamers (and their buddies) to attempt new video games.
Discord’s refocus
Discord is reprioritizing gaming at a time the place the platform is in a state of flux.
On the funding facet, the corporate raised practically $1 billion since 2013 and was valued at $15 billion on the top of the market in 2021. Whereas Citron has reportedly thought of an IPO, Discord’s profitability is unclear.
Whereas Discord has experimented with new income streams, the corporate has additionally made cuts to “resharpen its focus.” In January 2024, the corporate laid off 17% of its workers to enhance effectivity.
Along with its capital issues, Discord has additionally been beneath regulatory scrutiny. Citron was considered one of 5 tech CEOs that testified in a U.S. Senate listening to in January 2024 about on-line baby security.
In the end, Discord’s effort to refocus on gaming indicators that the platform believes the trail to profitability is paved by way of video games.
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